Kitchen Appliances Giant Comes forward to motivate school kids to watch Bengali films and stay connected to their roots..!!!
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Kolkata, 17th July, 2022: Kitchen Appliances Giant, KUTCHINA home makers private limited, came forward to motivate school children and inculcate in them the habit of watching Bengali films when Kolkata witnessed a surge in the number of people going out to theatres to watch Bengali movies in the last couple of months. This initiative "Iskule Bioscope" was conceived in 2017, and had its official poster being released on 8th July at the INIFD Lindsay Street, this year 's associate sponsor 's sprawling campus. This initiative was planned to get the new generation kids to watch curated movies, which will give them a strong sense of 'Bangaliana' and connect them with the rich heritage of Bengali culture which is gradually on the wane.
Regarding the official poster release of this initiative Mr. Namit Bajoria Managing Director, KUTCHINA home makers private limited said, " I don't know why, I have a strong connect with bengali movies. Iskule Bioscope is an extremely innovative initiative to bring back the lost treasures of Bengali culture, heritage and what better to pass it on to our progeny in the form of movies. Today's kids are always short of time with various activities and I have seen parents always in most cases conversing with their kids in English to create a conversation of mastering a global language that will help in future in pursuing a career. While all that is true we cannot neglect our roots. We should equally stay connected to our mother tongue/language and learn it as a passion, hence we decided to do something that will help the new generation kids to stay connected to their roots."
The chief organiser Mr. Kaushik Chakraborty said, "I would like to echo what Mr. Bajoria has said. The mission of this event is indeed to create the future audience of Bengali films and our next generations should see to get up close with our culture and traditions. To live upto the enthusiasm of the students, we have a plethora of films related with adventures and excitement in this season of 'Iskule Bioscope '.'
There's general consensus that despite Bengali cinema's glorius past, Bengali cinema viewership has ebbed over the years, gradually losing its popular resonance and contemporary relevance. Most of the school students are currently having extremely low level Bengali skills like poor comprehension, limited vocabulary, slow reading, grammatical mistakes, and lack of fluency in conversation skills. Watching Bengali films could be helpful developing all these skills. Movies use extensively cultural aspects. These are also pre-requisite to increase proficiency in language skills. Significant improvement of listening and speaking skills, along with vocabulary can be achieved watching the films also. The concept of joyful learning could be highly appreciable through using movies as a learning material. In future films could be played in the classroom as interactive teaching aid from listening and speaking Bengali.
Coverage; Sukanya Banerjee
Vramanpakhi, Asian publication
DOP; 17/7/2022
Photo courtesy; Sukanya Banerjee
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