The Wait Is Over! The Much Awaited "ETHNIC BOUTIQUE" Opens Their Second New Exclusive Saree Store With Woven Masterpieces............................................!!!!!
KOLKATA, 2022: Your favourite destination is again loaded wih all the new variety of sarees. "Ethnic Boutique" aims to provide a wide range of exclusive handcrafted sarees for the modern women of today rooted in tradition. Saree business is one of the high demanding business in India all time. Saree business has a lot of potential to grow. Saree business considered as evergreen business even if saree price, pattern, designs change. But demand for saree will never change. Not only in India but also lot of countries like USA, Singapore, UK, Canada have demand for sarees and lot of people follow our Indian saree draping styles. Ms.NUSRAT JAHAN who was seen in an authentic Red Benarasi saree with jaal work and woven bird motifs looked resplendent. The inauguration was done in the esteemed presence of the owner of "ETHNIC BOUTIQUE" Ms. GARGI SONKAR, family and friends amidst much fanfare.
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There was a new concept had been added to the versatility of the saree as a garment and the element of invincibility, fine women Motorcyclists dressed in Silk sarees , boots and aviators were invited by "Ethnic Boutique" for the inauguration. The bikers had been passionate riders travelling the length and breadth of India as well as Dhaka, Bangladesh. Aged between 31-38 these women challenged the concept of the Motorcycle being a man's machine and have created their own unique identity. While being professionals by day, they create time to be on the road for their road for their love of riding. Ms. GARGI SONKAR of "ETHNIC BOUTIQUE" celebrated their spirit with a token of appreciation.
The most loved and popular chief guest NUSRAT said, " I love the sarees of "Ethnic Boutique" absolutely and I have personally worn them. Being a saree lover it is fortunate and wonderful that we have a new store to visit in Kolkata with such a huge variety. Gargi di has impeccable choice and each saree is an exclusive work of art. I wish to congratulate her and I wish "ETHNIC BOUTIQUE FAMILY" a grand success." The owner of the Boutique Ms. GARGI SONKAR said, "I am extremely grateful and happy to see my dream turn into reality with the opening of this store. I started my business from my living room and it is the love of my customers that has helped me grow and reach this milestone. We have helped build a community of weavers, craftsmen and artisans in this journey and I hope to continue supporting them."
The store offers a vast variety of pure handloom sarees from accross India. Bridal Benarasi Katan sarees, Paithani silk sarees, Patola and Gadwals are part of their exclusive collection. Supporting the master craftsmen of Bengal, "Ethnic Boutique" offers designers limited edition Kantha sarees and each of them being a class in itself. Those sarees are a must buy for every bride's trousseau and a homage to our rich heritage. To compliment the sarees, "Ethnic Boutique" also has a huge variety of designer blouses and handcrafted Cholis. Due to their
popularity in social media, the sarees of "ETHNIC BOUTIQUE" have become extremely sought after not only in India but also the Indian diaspora across the USA, UK, Australia and Middle East. In addition they offer a range of silk and cotton dress materials, readymade gowns and kurtas, silk stoles and scarves. The clothing at "ETHNIC BOUTIQUE" is a celebration of India and its cultures, tradition and values coming together. The store will be opened 7 days a week from 11 am to 8 pm. The address of the Boutique is 37, Purna Das Road , Kolkata-29
Coverage; Sukanya Banerjee
Photo courtesy; Sukanya Banerjee
Asian publication
DOP: 19/5/2022
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